Serve Up A Fresh Blend Of Content To Caffeinate Your MER To New Levels

We make content guaranteed to give you better performance - Simply put, start making those $$’s without any of the headaches.

No Contracts

No Headache

No Involvement

No Briefing

No Contracts

No Headache

No Involvement

No Briefing

The Buzz Behind Content Whitelisting

Stand out in a crowded market with high-performing creatives and advertorials. Get better ROAS on your ad spend with a strategy that combines advertorials that offer value, inform, and entertain with creative that hits the right pain points and drives action.

32%-53%

Decrease in CPA when using whitelisting

34%-40%

Increase in ad click through rate

< 50%

of the Facebook/Instagram budget for leading brands is allocated toward content whitelisting

We Take Care Of Every. Single. Step.

Performance Advertorial Content

Our performance-driven team of expert copywriters specializes in creating high-converting editorial content that can help scale your brand and product to new heights.

Performance Creatives

Our expert team can help set up your paid ads for success. With a focus on driving quality traffic that converts, we'll dive in to iterate on the creative proactively or run the media for you!

Media Buying

We craft ad creatives that not only deliver exceptional performance but also establish and reinforce your brand's social proof.

The 4-Step Process

Discovery And Ideation

We start by auditing your current ad creative, content, and landing pages to find what's working and what’s not. From there, we ideate different content ideas that’ll move the needle for your specific business.

Creation & Design

Using our knowledge from the audits and your existing assets, we design fresh advertorials and ads from scratch without any input needed from your end! That doesn't mean you can’t give us your input; if you want, we would love it.

Publish & Launch

Once designed, we create creative to ensure the content is set up to perform. After we publish the content, the brand’s internal team (or ours) begins running whitelisting ads.

Optimization

We closely monitor the performance of our content on a daily basis and continuously implement changes to optimize ROAS. Whether it's CRO on the article, or improving CTR on the ads, we’re there and proactively improving your performance.

We've helped them grow. Now it's your turn.

Connor

Founder @ HexClad

“Big shout out to Ben Kochavy, who’s been consulting us on executing our aggressive, creative targets and making us best in class in a bunch of other facets of the DTC business."

Ilana Friedman

Founder @ TUSOL

“When I say ColdBru exceeded my expectations, that is under-delivering it. They reinvented my entire growth strategy and have hit ROAS goals I never thought were achievable. If you’re on the edge, take the leap, you’ll be in awe of their work.”

Christian C.

Marketer IPG

“Let me tell you a secret that saves me $$’s, headaches, & hundreds of hours yearly. It’s ColdBru, I’ve been with them since they were a 1 man show and still work with them consistently. They discovered marketing paths that, I, in my right mind would never have thought of.”

Our Whitelisting Case Studies

Carda provides unique at-home cardiac and pulmonary rehab for patients in need. Though they had a sustainable CPA, they aimed for even greater growth and profitability.

30%

Decrease in CPA

5.4%

Ad CTR

15%

Increase in enrollment rate

16%

Article Outbound CTR

TUSOL develops scientifically supported wellness solutions to profoundly enhance individual and planetary health. Through continuous optimization of our advertorials and creatives, we've successfully acquired profitable customers.